DECISIONS focuses on how organizations can improve decision-making processes to improve organizational performance in a global economy. Presents research related to problems associated with meeting requirements, schedules, and costs Defines the scope of macro and micro decisions Raises the issue of the role of engineering, manufacturing, and marketing in making organizational decisions Includes references to Peter Drucker’s studies on decision-m ...
An exciting new edition of the popular introduction to game theory and its applications The thoroughly expanded Second Edition presents a unique, hands-on approach to game theory. While most books on the subject are too abstract or too basic for mathematicians, Game Theory: An Introduction, Second Edition offers a blend of theory and applications, allowing readers to use theory and software to create and analyze real-world decision-making models ...
Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a ...
Transform fundraising events into long-term revenue with expert auction advice A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest culti ...
This book discusses the evolution of management as a profession over the past two decades and how it continues to evolve. It goes on to describe the new style of management and makes recommendations for what today’s and tomorrow’s managers must know and how to work. Offers ways to think about your role as a manager in order to optimize your effectiveness toward uncertain and turbulent changes Discusses current realities in which management curre ...
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Mor ...
The pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch – guiding university faculty and graduate students on launching a start-up company. • Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National I ...
Resisting Corporate Corruption teaches business ethics in a manner very different from the philosophical and legal frameworks that dominate graduate schools. The book offers twenty-eight case studies and nine essays that cover a full range of business practice, controls and ethics issues. The essays discuss the nature of sound financial controls, root causes of the Financial Crisis, and the evolving nature of whistleblower protections. The cases ...
Growth is a dominant economic driver accounting for the wealth of nations and organizations alike. However, in the face of environmental pressures, widespread social and economic imbalance, and the reigning climate of uncertainty we are experiencing today, there is now a need for a viable interpretation of what growth really means. In this book, the author redefines the limits to economic growth and tackles the issues involved in three parts, in ...
