Этот текст – сокращенная версия книги Джима Кэмпа «Сначала скажите «нет». Секреты профессиональных переговорщиков». Только самые ценные мысли, идеи, кейсы, примеры. О книге «Сначала скажите “Нет”» – лучшая стратегия ведения переговоров, будь то многомиллионная сделка, покупка дома или колбасы у торгового агента. Стратегия обоюдного выигрыша давно скомпрометировала себя. Она превратилась в иллюзию, которую используют самые беспринципные перег ...
Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey – SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternativel ...
Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion – and who doesn't have one of those? Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand aw ...
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival an ...
Before you can influence decisions, you need to understand what drives them. In <i>The Choice Factory</i>, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on ev ...
Motivating Mum (www.motivatingmum.co.uk) is a website that offers support and advice to mums who are running businesses and those who are thinking of starting up. In March 2011, Motivating Mum organised a charity mentoring festival called Mummy Mentoring Month, in association with International Women's Day. Successful business women were encouraged to donate their time and their professional services, and these services were sold to mums w ...
Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced ...
This book addresses the financing principles that led to the financial crisis using a Protestant Christian worldview. It addresses the cause for the continuation of the crisis, and it reviews the various events during the last four years of the crisis. This book also shows how these principles have played out, while providing an assessment of our economic future. Furthermore, this work explains the different worldviews present in the Financial C ...
